Supercharge your sales with MCP tools in Dust

Our latest Session for Builders showcased the game-changing potential of MCP for sales teams. Instead of outdated, rigid automation, MCP brings intelligent, AI-first solutions that seamlessly integrate with your existing sales tools.

Missed the session? Don't worry—watch the replay now and dive deeper into transforming your sales workflow.

Why Dust Changes the Game for Sales Teams

Imagine a sales process where every meeting is perfectly prepped, every sales deck feels personalized, and no follow-up slips through the cracks. With Dust's Model Context Protocol (MCP) tools, this isn't just possible—it's effortless.

Traditional workflow automation tools rely on rigid, rule-based structures, limiting your team's flexibility and responsiveness. Dust, however, empowers AI agents to dynamically choose actions based on real-time context, effortlessly pulling from multiple sources and executing complex tasks—all through simple, intuitive instructions.

With Dust, you're no longer confined by traditional workflows; your workflows intelligently adapt to your needs.

Let's take a look at the use cases covered during the session:

Use Case 1: Effortless Daily Meeting Prep

• The Problem: Time-consuming, inconsistent prep for prospect meetings.
• The Solution: An AI agent that instantly delivers comprehensive, customized meeting briefs.
• How It Works:
  • Scans your Google Calendar for meetings
  • Gathers relevant company and participant details from HubSpot
  • Instantly generates a detailed meeting brief, complete with talking points and suggested questions
• Result: Start every meeting with confidence, prepared, and ready to close.

Use Case 2: Instant Custom Sales Decks

• The Problem: Manual, repetitive creation of personalized sales presentations.
• The Solution: An AI agent that automatically turns insights from meeting transcripts into tailor-made Google Slides decks.
• How It Works:
  • Extracts key insights from your meeting transcripts
  • Combines this with CRM data (eg: HubSpot)
  • Automatically populates a pre-made Google Slides template through Make.com integration
• Result: Deliver personalized, impactful presentations in seconds—not hours.

Use Case 3: Comprehensive Meeting Follow-ups

• The Problem: Complex post-meeting tasks often result in missed opportunities.
• The Solution: A complete AI-powered follow-up agent handling everything—from CRM updates to drafting emails and scheduling the next meeting.
• How It Works:
  • Analyzes meeting transcripts for critical points
  • Updates HubSpot CRM automatically
  • Drafts personalized emails in Gmail
  • Sets up future meetings in Google Calendar
• Result: A seamless, foolproof follow-up process that ensures no detail gets overlooked.

Use Case 4: Automated Product Feedback Logging

• The Problem: Inconsistent and manual capturing of product feedback from customer calls.
• The Solution: An AI agent that systematically logs detailed feedback into your Notion product feedback database.
• How It Works:
  • Identifies and categorizes feedback from call transcripts
  • Directly populates structured feedback into Notion with the MCP tool
• Result: Capture valuable insights in real-time, streamlining product improvements and customer satisfaction.

Adding Even More External Tools

Dust natively supports some external tools: Github, Gmail, Google Calendar, Notion, Hubspot & more to come soon.

But you can connect any other MCP servers to Dust by using platforms like Pipedream which give you a full list and the ability to easily manage authentication.

Here is how to add any MCP server in Dust:

1/ Select the tool

Pick the tool that you want to plug to your agents in Pipedream.

2/ Authenticate

You'll need to authenticate to your tool in Pipedream. Pipedream will then show you your MCP server URL that you can copy.

3/ Add the tool to Dust

Go to Spaces > Tools > Add Tools > Add MCP server. Then paste your MCP link and click "save".

You can set the "stake" for each of the tools available in the server.
Your new tool is now available within the agent settings:

Key Takeaways

• MCP provides universal connectivity across your entire sales stack.
• AI-driven agents offer unmatched flexibility compared to traditional automation.
• Dust’s native integrations (Google Calendar, Gmail, HubSpot) offer secure, personalized experiences.
• Testing and iterative improvements ensure your agents deliver optimal results.

The Future Is Here—Are You Ready?

Dust and MCP are revolutionizing sales automation, turning hours of manual work into effortless, intelligent actions. Start building sophisticated, AI-driven sales workflows today—no coding required.

Your Next Steps:

• Check the documentation: documentation.
• Join Our Community: Get support, inspiration, and best practices from our vibrant Slack community.
• Watch the Deep Dive: Learn the detailed implementation from our Dust Session replay.

Ready to transform your sales workflow with AI agents?

Start your journey with Dust today—join thousands of teams already automating smarter, faster, and better.