How 42 AI agents transformed Insign’s end-to-end consulting workflow
"In less than a year, we went from manual processes to 42 AI agents handling everything from strategy analysis to final delivery."
Vincent Vitre, COO & Partner at Insign, in charge of AI projects at Insign.
About Insign
Founded 20 years ago, Insign is a French communication and design consulting agency that transforms client ambitions into measurable success. "We work across three pillars: human, brand, and technology," explains Vincent Vitre, Insign’s COO.
Their unique approach combines proprietary tools and augmented intelligence to guide strategic decisions across both public and private sectors, from marketing strategy to comprehensive brand transformations.
Challenge: Delivering consulting excellence while scaling complex operations
When your agency needs to analyze 500-page tender documents, coordinate global teams, and deliver thousands of brand-perfect assets, within tight deadlines, all while maintaining strategic excellence, every minute counts.
The agency faced increasing pressure to scale their sophisticated consulting services without compromising the quality that sets them apart. Traditional manual processes were eating into strategic thinking time, and the team needed a way to automate routine tasks while enhancing their core value proposition.
Solution: Build an intelligent delivery system with Dust
Why Insign chose Dust: model-agnostic meets enterprise security
After evaluating multiple AI solutions, Insign found their perfect match in Dust. As Vincent Vitre explains: "We had strict GDPR requirements, and Dust's secure infrastructure was crucial for our decision." The deciding factors were clear: enterprise-grade security ensuring GDPR compliance, and the freedom to choose the right AI model for each task, optimizing both performance and cost. This model-agnostic approach allows Insign to select the best AI model for each specific task, maximizing efficiency while maintaining data protection standards.
“The Transformers”: bottom-up AI adoption drives 92% adoption
Rather than implementing AI through top-down decisions, Insign took a unique approach. "Our AI adoption wasn't traditional, it didn't come from management," Vincent Vitre explains. "We created a group called 'The Transformers', bringing together all disciplines: creative, technical, project management, and consulting" to experiment and drive adoption organically.
The process was deliberately organic: "We put several tools in people's hands: Second Brain, ChatGPT Pro, and Dust. We let people play with them, and once they played with them, we put processes in place and set up training." About 30 people became builders, turning into Dust ambassadors within the agency. The results were immediate and impressive, "In three days, we already had more than 50 assistants" Vitre recalls.
"In three days, we already had more than 50 assistants," Vitre recalls.
What made this approach so effective was the solid knowledge foundation on which it was built."We fed Dust with years and years of work; Insign has about 20 years of history," explains Vitre. This wasn't just about adopting new technology; it was about encoding decades of agency expertise into AI agents that could enhance rather than replace human capabilities. The builders who were the most experienced became the internal champions, driving adoption organically across all departments.
42 AI agents: the new backbone of strategic delivery at Insign
Insign strategically positioned AI agents at every critical point in their delivery process, automating repetitive tasks while enhancing quality. Here's how their key agents transform workflows:
The Tender Expert Agent: 30% faster tender analysis, higher response rates
Pain point: Analyzing 500-page tender documents took days and risked missing crucial requirements
Solution: "We created an AI agent that analyzes three elements: legislation, tender requirements, and our response," Vitre explains. "It instantly flags any inconsistencies, ensuring perfect compliance."
The Smart Planner Agent: 50% time savings automating complex project timelines
Pain point: Creating detailed project plans required hours of manual work and constant updates
Solution: Acting as a junior project manager, their planning agent generates complete Gantt charts in minutes, understanding agency terminology and automatically accounting for holidays and team availability. "We taught it our language: PB for Planes Board, PC for Point Créa, all our industry knowledge built into the system," notes Vincent.
The Quality Guardian Agent: Ensuring perfection at scale
Pain point: Checking thousands of deliverables for technical specifications and brand compliance manually opens the door to inevitable mistakes
Solution: "When handling 1,000 assets for retail clients, human error is inevitable," Vitre explains. Their newest agent automatically verifies every file's specifications, formatting, and spelling, providing instant feedback to teams.
Results: A fundamental transformation of Insign’s service delivery
With Dust serving as their secure AI engine, AI agent adoption has been remarkable:
- 92% of teams now use AI daily
- 10% productivity increase across all project types
- 42 specialized agents handling critical tasks throughout the organization
"These aren't just numbers," explains Vincent Vitre, "they represent a fundamental shift in how we deliver value to our clients: faster, smarter, and more securely than ever before."
The future of Marketing: AI + HI + EI
"AI is nothing without HI and EI: Human Intelligence and Emotional Intelligence," Vitre explains, sharing his vision where technology amplifies human capability.
"AI is nothing without HI and EI: Human Intelligence and Emotional Intelligence."
Drawing on their success with multiple AI models, he illustrates the value of diverse model perspectives: "If you ask five LLMs for a recipe, you'll get five different versions, having these different perspectives enriches our work."
The future belongs to those who embrace this transformation: "The technology is moving fast, and those who adapt will lead the industry," Vitre concludes.
Through masterclasses in Paris and Lyon, Insign is already helping shape a future where AI, human creativity, and emotional intelligence work together effectively, proving that the most successful agencies won't just use AI; they'll master it to deliver superior results for their clients.