How Alan produces customer stories 80% faster with Dust

About Alan 

Founded in 2016, Alan is revolutionizing healthcare access by combining insurance with a comprehensive digital health platform. Operating in France, Spain, Belgium, and Canada, Alan connects users directly to doctors, therapists, and specialists through intuitive digital interfaces, eliminating the administrative friction that is typically found in healthcare experiences. Valued at €4 billion after a €173 million Series F funding round, Alan continues to expand its innovative healthcare solutions across Europe and beyond. 

Challenge: scaling customer story creation with limited resources 

As Alan experienced rapid growth and international expansion, the marketing team faced increasing pressure to scale content production while maintaining quality. The team needed to address several critical challenges:

• Reducing the resource-intensive process of customer story development
• Maintaining a consistent brand voice across content
• Scaling high-quality content production efficiently
• Supporting content creation in multiple languages for different markets

The solution: a suite of Dust content production agents 

To address these challenges, Alan developed a suite of specialized AI agents that work together to streamline content creation while maintaining quality standards.

Client Interview and Testimonial Agent

First, the Client Interview & Testimonial Agent transforms Modjo interview recordings into structured narratives, creating a polished first draft that follows Alan's template and tone guidelines. The agent:

• Transforms Modjo interview recordings into structured narratives
• Generates polished initial story drafts
• Formats content following Alan's case study structure
• Accelerates and automates initial draft creation

Brand Voice Guardian Agent (name of the agent: @CreativeMarketing)

Next, the Brand Voice Guardian acts as a dedicated content reviewer, ensuring perfect alignment with Alan's distinctive voice across all marketing materials.

"Our brand voice is quite specific," explains Rylova "we needed a way to maintain consistency without creating bottlenecks in the marketing team's review process."

Available company-wide, this AI agent supports teams across Alan to independently create content - from customer stories to blog posts and LinkedIn updates - while ensuring adherence to Alan's distinctive brand voice.

For customer stories, the agent:

• Reviews and refines content to maintain Alan's distinctive tone of voice
• Provides real-time feedback to content creators
• Enables decentralized content creation across teams and markets

"Thanks to the creative marketing AI agent, content at Alan follows a consistent tone of voice without the need for the marketing team to painstakingly review the content coming from other teams." - Kristina Rylova, Senior Product Marketing Manager at Alan.

Translation and Grammar Agent

Finally, the Translation & Grammar Agent adapts content for Alan's various European markets while maintaining brand consistency across languages. The agent:

• Provides essential language support across European markets
• Maintains brand voice consistency in multiple languages
• Ensures high-quality content regardless of the writer's native language

With operations across multiple European countries, multiple language support was essential for Alan. "As a non-native French speaker, this agent is a lifeline for ensuring that my content always meets the highest language standards" Kristina explains. What's particularly valuable is the ability to get instant feedback on drafts; we can iterate quickly, incorporating suggestions to improve clarity and authenticity. This continuous feedback loop has helped the team develop writing skills while maintaining content standards.

Results: Alan produces customer stories 80% faster with Dust

The Dust agents Alan implemented shifted their content production from a manual, multi-day process to an almost automated system. This new workflow delivered core benefits and improvements:

• Eliminated manual review bottlenecks 
• Reduced timeline production from 2 days to just a few hours
• Enabled rapid production across multiple languages
• Ensured brand voice consistency at scale, regardless of language or content type

The integration of custom AI agents into Alan's marketing workflow has effectively eliminated the traditional trade-off between speed and quality, allowing Alan's marketing team to meet growing content demands while maintaining their high standards.